A few specific fixes for weaverbirdworkshop.co.uk

The work that sells the shop loads as a 300-pixel thumbnail.

What I sawThe homepage runs a small slideshow of framed pieces, but every image on weaverbirdworkshop.co.uk is around 300 pixels wide. On a modern phone that is a third of the screen stretched across the whole of it, so the framed silks, the box-framed shirt, the conservation jobs all go soft the moment they fill the viewport. For a trade where the finished look is the entire point, the photos are working against you.

What the rebuild doesThe rebuild treats each framed piece as a properly sized photograph inside a cream mount-and-bevel that echoes your own work, sharp on a retina screen, lazy-loaded so the page still opens fast. The same photos you already have, shown at the resolution they deserve.

Twenty years of bespoke work, almost none of it on show.

What I sawPhilippa bought the business from Geoff Benson and moved it to Wells Road in 2004, and you and Nik Walford make every frame on the bench, which is why you can frame the same day when no one else in Ilkley can. None of that leads the site. There is a Home, a Local Artists page and a Contact page, but no gallery of your own framed work, and no clear telling of the same-day story, the thing that wins the walk-in.

What the rebuild doesThe rebuild opens on "hand-made frames on Wells Road, since 2004", names you and Nik in the first paragraph, and gives the same-day craft a section of its own. A three-panel gallery shows the silks, the shirt and a portrait on the easel, and a quiet heritage block carries the Geoff Benson story and the twenty years.

Google cannot read you as a local business with hours.

What I sawThere is no structured data anywhere on the site, no LocalBusiness or ArtGallery markup, no opening hours, no machine-readable address. So when someone in Ilkley searches "same day picture framing near me", Google has nothing to show, no hours panel, no map pin tied to the listing, nothing that says you are open Monday to Saturday on Wells Road.

What the rebuild doesThe rebuild ships ArtGallery and LocalBusiness structured data with the full Wells Road address, the phone, the email, the opening hours and an FAQ block, so Google can show you as the open, same-day framer you are. It also carries a proper share preview, so the link looks like your shop when it is sent in a message.